Joined: Mon 29. Dec 2008 10:17 Posts: 270 Location: Garðabær
Þetta er kannski re-post en ég var að skoða aðrar upplýsingar á netinu og rakst á þetta á BMWblog.com: BMW er að koma aftur með Isetta bíla á markaðinn og þá líklega í samkeppni við Smart frá Mercedes-Benz. Möguleiki er á því að Isetta verði undir sér nafni eins og Mini og að þeir verði framleiddir í samstarfi við FIAT Reyndar sá ég á annarri síðu þar sem talað er um að það sé möguleiki á því að BMW og Toyota verði í samstarfi um bílinn og að hann verði þá byggður á Toyota iQ "platforminu" (Aston Martin ku vera að vinna að sínum borgarbíl sem byggir á iQ).
Hér er annars ágæt auglýsing (sem ku vera "teaser" fyrir Isetta bílana) frá BMW Museum. Tónlistin í auglýsingunni er íslensk því þar er á ferðinni Emiliana Torrini sem hefur slegið í gegn í Þýskalandi.
Hér er smá klausa af BMWblog.com:
BMWblog.com wrote:
Update: In a statement issued today, BMW CEO, Norbert Reithofer, talked about the new “i-Setta” being sold as a sub-brand. We’re not sure if it will be indeed a fourth brand without the BMW name in front of it or simply a sub-division as the Motorsport one.
After months of debates and strategy planning, sources close to BMW confirm that a fourth BMW Group brand will be formed. It will be marketed under the name “i-Setta” and the megacity vehicle will be sold under this new brand. Quoting the source, “i-Setta” will be a reimagining of the original cult classic using today’s and tomorrows technology to provide urban mobility and sustainability in a lovable modern design wholly inspired by the original.”
Sounds fancy? Sure does and in our opinion, this is the best solution that BMW could have chosen in this current economic climate. Creating a new and fourth brand that focuses on electric/fuel efficient cars, will allow BMW to maintain their image of a sport luxury automaker without diluting that brand.
The i-Setta brand will allow BMW to create the Megacity vehicles that are geared towards congested cities. The same source confirms that within the MINI brand, a new electric vehicle will be also sold under the name MIN-i.
An Isetta/i-Setta marketing campaign has already started today when a new image campaign was launched by the BMW Museum.
Og af
blogs.thecarconnection.com wrote:
The semi-official launch comes by way of a new commercial (embedded above) and by an unnamed source cited on the BMW blog, who says the Isetta "will be a reimagining of the original cult classic using today’s and tomorrows technology to provide urban mobility and sustainability in a lovable modern design wholly inspired by the original." Which sounds to us like someone has a press release pretty much ready to go.
The Isetta will be the product of a new partnership between BMW and Fiat, and the first model -- which may roll out as soon as 2010 -- will be based on the Fiat Topolino. The brand will likely distinguish itself from MINI by producing even smaller, more fuel-efficient citycars that help BMW meet increasingly strict European emissions regulations. Rumors suggest that the first models will feature small gas and diesel engines, but that the brand may quickly move toward electric-only vehicles. Speculation is that the Isetta will boast "combined fuel economy of 100mpg and CO2 emissions of less than 90g/km".
Hér svo ein af þeim myndum sem sýna hvernig bíllinn geti mögulega litið út:
Ég er að fíla þetta ''come back'' hjá bíla framleiðundunum, mér finnst bæði Mini-inn og Fiat 500 algerir snilldarbílar og vonandi verður Isettan sama snilldin
Það er bara eitthvað sem heillar við þessa bíla
_________________ Mazda2 '15 Mercedes Benz 300E 4Matic '89 enginn BMW í augnablikinu
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Mini er alveg nóg.
