Viðtal við Chris Bangle (svolítið gamalt)

[Bjarkih]

Eftir að hafa lesið þetta þá skilur maður betur nýju hönnunina á nýju BMW línunum. Og það er margt þarna sem maður er sammála.

http://www.topgear.com/content/features/stories/bangle/01/


Chris Bangle, designer of the BMW 7-Series, 6-Series, 5-Series, Z4, X3 and forthcoming 1-Series, is used to taking flak. When he first got his mitts on the BMW drawing board, people weren't expecting anything so radical as the fusion of slashes, folds, curves and creases that have defined the look of the modern Beemer. Press and public alike recoiled.

No amount of explanation can make people like these designs; if time doesn't do it, nothing will. But what's been missing from a lot of the criticism has been an explanation. Those who reacted against Bangle's designs didn't understand: why has BMW done this?

When I caught up with Chris Bangle at the Geneva motor show, he was glad to set things straight. His designs have principles. Bangle's idea is that car styling essentially divides into three historical eras: pre-1920s, 1920s to about 1970, and from 1970 onwards.

People are growing weary of the post-1970 style, and car designers are searching for the way forward. In a nutshell, where most manufacturers have gone retro, BMW has instead gone Bangle.

Here's the mental picture Bangle drew me. Picture a BMW 3-Series head on. If the car's flanks were to continue upwards instead of ending at the roof, they would eventually meet, and you would be looking at a 'tube'.

Car styling is a question of how much bodywork surfaces deviate from the whole of the tube - think of the tube as a lump of rock which can then be chiselled by a sculptor. Since 1970, car styling has deviated relatively little from this tube; bodywork surfaces have been simple.

Bangle gesticulates; in the hey-day of the previous design era, the 1950s, styling took free reign to deviate as much from the tube as possible, with fins, bumpers and glass areas sprouting all over the place. This is the excitement other manufacturers are attempting to re-capture with retro design, but this is not the path BMW wants to follow.

BMW wants to have something to develop in the future, whereas all retro designs have already been developed once, which is how they arrived at the present day.

Where retro styling leaves you nowhere to go next, Bangle's designs can evolve. Bangle's mission has been to develop a style that plays with the tube formula.

"Look at the 6-Series", he suggests. "Until the waistline the car fits into one tube, then above it a new tube forms - hence the separate bootlid". On the 5-Series three different tubes were used to form the style.

Even if this doesn't sound like cobblers to you, Bangle's experimentation may seem a bit random. Again though, the future has been planned from the start; these are not frivolous designs that can be discarded if people don't like them.

"You have to look twenty years ahead at the engineering, and make sure you can evolve the styling to use the same tooling. The styling is dictated by changes to the engineering. To re-tool with every re-style would be simply too expensive".

So a big change had to come at some point - as Bangle acknowledges, you can only take an icon so far before it becomes impossible to keep it modern-looking. The dramatic BMW designs of the early 2000s are intended to give the company a fresh platform for design.

If Bangle's recent promotion is anything to go by, the Munich top brass clearly think he's done just that. Bangle is now director of BMW Group design, overseeing BMW, Mini and Rolls-Royce and co-ordinating their strategies.

He's certainly got the self-belief to carry it off. I put it to Chris that most people don't like the way his cars look. "No, most people do", he grinned. "They just won't admit it".

[bebecar]

Þetta er það sem ég er búin að tönnlast á... þetta er eina leiðin frammá við... E46 og E39 voru bara komnir á endapunkt enda í fyrsta skipti sem þróunin var mjög lítil á milli módela.

Sagan á svo eftir að dæma hvort hönnunin hjá Bangle stenst tímans tönn - en salan hefur allavega aukist og þetta er grunnur og eitthvað nýtt sem að aðrir eru rétt að fatta akkúrat núna...

[Kristjan]

Eitt sem ég er ekki að skilja, það er verið að tala um að Bangle hafi verið sparkað, af hverju í ósköpunum fyrst að þeir selja meira?

[oskard]

fyrst að þeir selja meira

[bebecar]

Er búið að sparka honum???

[Kristjan]

Það segir Gróa á leiti.

[bjahja]

Held að honum hafi ekki verið sparkað, það sem ég heyrði/las var að samningurinn hafi bara runnið út og hann farið eithvað annað. Efast um að honum hafi verið sparkað.......


*edit* http://www.wheels24.co.za/Wheels24/News ... 08,00.html þetta er það eina sem ég fann um þetta, kanski er þetta bara gamall rumor sem var svo ekkert sannur *edit*

[Kristjan]

Hvað ætli verði um þessa hönnunarstefnu þá?

[iar]

Kallast þessi "uppsögn" sem þið eruð að tala um ekki í daglegu máli stöðuhækkun?