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HEIMSENDIR!!!
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Author:  fart [ Wed 12. Jan 2005 09:05 ]
Post subject:  HEIMSENDIR!!!

BMW to diversify into people carriers
By John Griffiths in Detroit
Published: January 11 2005 19:23 | Last updated: January 11 2005 19:23

BMW has taken a formal decision to diversify further - into the global market for multi-purpose vehicles, so-called "people carriers". It comes after nearly two years of studying the market's potential.


The company will decide before June which of several already-developed concept vehicles will form the basis of the project.

"We've now moved beyond the 'whether'; it's definitely coming in some form," Helmut Panke, chairman, told the FT.

The decision comes just a few months after BMW launched another big diversification, into the hatchback market with its 1-Series "small" car.

Two vehicles are understood to be under consideration: one based on BMW's already shown RFK1 (Function, Space Concept) concept vehicle, derived from the 3-Series; and the other on RFK2, a larger vehicle based on the 5-Series. Whichever is chosen, BMW is expected to use for its underpinnings the four-wheel-drive SUV versions of the 3 and 5 series, the X3 and X5 built at Spartanburg in North Carolina.

The RFK1-based vehicle is conceived as a premium competitor in the market for smaller MPVs such as General Motors' Zafira and Renault's Megane. The RFK2 would be closer in size to Renault's market-leading Espace.

Both, however, would be high-performance and highly specified, to compete against DaimlerChrysler's forthcoming Mercedes-Benz R-Class people carrier shortly to enter production at Tuscaloosa, Alabama. The R-Class is also based on an SUV, the M-Class, which has been in production at the Alabama plant since 1997 and a new version of which was unveiled in Detroit this week.

"We have got to be careful not just to offer a similar style to everybody else. It has got to drive and handle like a BMW," said Mr Panke. He declined to comment on what projected sales volumes were used in deciding at what point the project would be viable.

The 1-Series is already selling about 10 per cent above forecast, with 40,000 sold in Europe and the US after 3½ months and sales currently running at 10,000 a month.

Author:  gstuning [ Wed 12. Jan 2005 09:11 ]
Post subject: 

Fyndið hvað fólk tekur vel í ásinn,

10% yfir spáðar tölur hjá BMW

Author:  fart [ Wed 12. Jan 2005 09:13 ]
Post subject: 

Já, mjög jákvætt.

Gaman að vita hvort það eru nýjir BMW fans eða gamlir sem kaupa ásinn frekar. The damn thing is growing on me.

Author:  jonthor [ Wed 12. Jan 2005 09:42 ]
Post subject: 

Já það væri mjög áhugavert að vita hvort þeim er að takast að halda inn "nýja" kaupendur.

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